Amazon to Open Hundreds of Brick-and-Mortar Bookstores

Katie Sweeney

Every couple of months, I log on to Amazon and binge-buy books. I fill the cart with cookbooks, novels, self-help tomes, and coffee table books, and then I eagerly await the day my package arrives. If, like me, you tend to buy books primarily from Amazon, you’ll be surprised to learn that the company has just announced its plan to open hundreds of brick-and-mortar bookstores. The Wall Street Journal is reporting that Amazon will open 300 to 400 bookstores. Amazon opened its first bookstore in an outdoor mall last November in Seattle. The store stocks 5000 titles at any given time, as well as Amazon’s Kindle and Fire devices. “The Seattle bookstore carries the same prices as Amazon’s online store, generally are at a discount to other retailers.” explains The WSJ. “It showcases customers’ online book reviews for some titles and, like many independent stores, has curated sections featuring selections from employees, including Chief Executive Jeff Bezos.” Although the motivation for Amazon to open physical bookstores is currently unknown, some are guessing that the ability to return items to a store is the reason for opening up so many shops.

To learn more about the inner workings of Amazon, read The Everything Store.

Would you go to a brick-and-mortar Amazon bookstore?

Explore: Books, Amazon, Stores, Shopping

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