Lynden Foss for Spell Byron Bay.
STYLING: Tahnee Carroll.
Retail stores have been reacting to the surge of e-commerce in a magical way: the experience-based alternative lovingly known as the concept store. Unlike traditional brick-and-mortar stores, the concept store cultivates an experience that cannot be re-created online. Sure, you can go to Amazon for anything in the world, but can you stumble upon a one-of-a-kind
artisan cutting board, a handmade tablecloth, or a rare fashion book as you fill your online shopping cart? Probably not. We’ve rounded up a collection of stunning concept stores from around the world that not only embody impeccable design but are also often the result of altruistic intentions.
Read on for some serious inspiration and wanderlust-inducing design products!
Flowerboy Project, Los Angeles
The Los Angeles design scene has been blossoming as of late, garnering worldwide attention.
has taken note of one particular visionary, The New York Times Sean Knibb. Design-savvy Angelenos know the Jamaica-born designer as the man behind industrial-chic Line Hotel in Koreatown.
His latest endeavor, a retail space named
Flowerboy Project, opened in July and was inspired by his grandmother’s flower shop in Jamaica. But Knibb has extended the idea of a traditional grab-and-go flower shop to a grab-and-go concept store offering a curated selection of coffee, gifts, wearables, and design trinkets. “In Paris and New York,” says Knibb, “random bodegas have killer flowers—you just take one and go. I wanted to have that same feeling, whether it’s coffee or pastry or an object.”
Knibb leaned on his friends Raan Parton (co-founder of the fair trade–focused menswear brand
Apolis) and Lindsay Parton (of the Arts District boutique Alchemy Works) to help him curate an excellent collection of products. Parton describes how Flowerboy reflects the ethos of its chosen neighborhood. “In some ways, it’s indicative of the spirit of Venice—a patchwork of places and people, of high and low. That’s what’s kind of dynamic about L.A. right now.”
Samovar Tea Bar, San Francisco
In case you hadn’t heard, San Francisco is currently in the midst of a tech-charged cultural and commercial renaissance. One of the byproducts of such change is a series of incredibly designed shops like the beautiful
Samovar Tea Bar on Valencia Street. While the tea brewer has three other locations in SF, its most recent outpost boasts a sleek, contemporary vibe that celebrates the tea-brewing process.
Arcanum Architecture used natural materials like reclaimed wood, light stone, and concrete accents for a modern finish. We love the “tea-brewing crucibles” stationed along the counter. The natural rainbow of tea creates a beautiful contrast between the white texture of the stone wall and ceramic cups that line its open shelves.
Lotus Teacups ($17)
Story, New York
Story, one of our favorite Manhattan-based concept stores, “takes the point of view of a magazine, changes like a gallery, and sells things like a store.” That explanation translates into a newly designed store and curated collection of merchandise every four to eight weeks. Each time the retail space reinvents its look and product offering, it brings a new theme to life, hence the “story” of Story. One collaboration, for example, showcased products from Insta-famous artist and cosmetics exec Donald Robertson.
Robertson’s 2015 children’s book,
, reimagined the fashion world’s elite as animal characters. Robertson credits his much-anticipated story to Rachel Shechtman, whom he fondly refers to as “the merch yenta of Manhattan.” “She’ll literally take your book that you’re launching, your simple book, and within seconds, there is a massive product line sitting behind it in her store. It’s unbelievable,” Robertson tells Mitford at the Fashion Zoo . Observer
Shechtman is also the creator of the Story shopping concept. “I play matchmaker for emerging brands and partner them with high-profile talent like Donald. I’m like a dating service for brands,” she says. That dating service has produced exclusive product collaborations with brands like Warby Parker, Smashbox Cosmetics, and Swell, to name a few.
Nearly 20 years old,
Colette might be the original concept store. Located on the Rue St. Honoré, Colette has been the coolest store in Paris since its inception. The exceptionally curated store was created by mother-daughter duo Colette Roussaux and Sarah Lerfel, and their policy is simple but effective. “Always be new, fresh, surprising, and streets ahead of the rest. I never have time to think and reflect—it is always about advancing, moving ahead,” Sarah told . She credits the designers and choices she and her mother make for making Colette “an address to visit.” The New York Times
The sometimes harsh fashion world has nothing but praise for the queen and princess of flawless intuition. According to YSL designer Stefano Pilati, Lerfel “put an entire area of Paris on the fashion map.” Everything Colette does is swiftly executed and impermanent, like the art and photography exhibitions on display. When visiting Colette, be sure to check out the water-bar restaurant downstairs and take in the
Lola James Harper
($42) Bougie parfumée "The Oyuna"
Another oldie but goodie is Vienna’s shop
Song. A vanguard of fashion, art, and design, Song was founded by Korea-born Myung il Song in the late ’90s. Song’s collection of avant-garde product is a wonderful contradiction to the old-world luxury that defines Austria’s capital. Such contradiction is echoed in the design of Song’s interior design. The stark, concrete floors are juxtaposed with pre-war industrial French furniture.
Small trinkets and design pieces are sprinkled throughout the space, adding a sense of warmth to the cool space. Song carries labels such as Margiela, Céline, Dries Van Noten, Christopher Kane, and Carven. But it also features a men’s boutique, gallery space, and atelier where clothes are manufactured and artists can prepare their exhibitions.
LN-CC, aka Late Night Chameleon Café, is like being transported to a futuristic, spacecraft-inspired treehouse. Last year the dynamic fashion retailer was bought out of bankruptcy and reinvigorated by Level Group, the Milan-based e-commerce specialist behind hit brands like Stuart Weitzman and Costume National. The 5000-square-foot retail space is located underneath a simple office block that houses the studios for J.W.Anderson and Christopher Kane.
The Business of Fashion deems “the privilege” of entering the jaw-dropping interior is bestowed upon only the lucky few who manage to book an appointment—a feat that proves more difficult than reserving a table at world-favorite restaurant Noma. If you make it inside, prepare to be amazed by the stellar interior architecture and epic product collection, curated by creative director John Skelton. There is also an in-house disco, a record store, and a rare bookstore.
Order of Appearance
($90) by Jim Jocoy
Hay House, Copenhagen
Visiting Danish interior design shop
Hay House is not like many other interior design shopping experiences we’ve had. The colossal space is designed as an apartment. Rather than function as a family utility, the bright open space is home to a collection of home décor vignettes, each composed entirely of products for sale. The furniture is wonderfully straightforward and functional. Each piece epitomizes the elegant minimalism we love about Scandinavian design. A beautiful antique staircase, imported from London, stands out as the only non-modern feature in the space.
Copenhague Desk With Back Screen ($1026 and up)
Spell & The Gypsy Collective, Byron Bay
Spell & The Gypsy Collective began as a market stall pop-up featuring custom accessories by Elizabeth and Isabella Briedis. The sisters’ boho accessories were such a hit that they opened their retail store Spell & The Gypsy Collective in Byron Bay shortly thereafter. If you’re in Australia and a fan of anything fringe, velvet, lace, or animal print, you should definitely head over to the gem. describes the boutique as “straight out of Woodstock,” and we can’t but swoon over the turquoise and feather Native American influences. It seems that worldwide eclectic-accessories fanatics can’t get enough of the beautifully crafted designs either. Condé Nast Traveller @Spell_ByronBay has a rapidly growing Instagram following of over 470,000.
Comme Il Faut, Tel Aviv
Commie Il Faut is a wonderful collection and “extraordinary fashion resource” of local design talent created by 24 women in Tel Aviv and uniquely devoted to the modern woman’s needs. When asked to describe the Comme Il Faut woman, designers told The Duane Wells that she is “an independent, self-aware, mature, confident woman. Someone who does not chase trends. A woman who understands quality and fashion and especially our timeless clothes.”
Each of the 20-plus boutiques offers classic designs in sizes and shapes built to flatter all kinds of body types. Fashion is not the only product on offer. Comme Il Faut also features a spa boutique, accessories stores, a sex store, and a restaurant—everything the modern woman would want all in one place!
Nannie Inez, Austin
There is no need to fly to Europe or beyond to find great design pieces. Deeyn Rhodes and Lonzo Jackson—partners in love and business—opened their Austin-based boutique,
Nannie Inez, after years of working in the fashion industry, and it’s a design lover ’s paradise. Rhodes and Jackson created a joyful enclave of whimsical pieces inspired by creative experiences in their lives. The design-obsessed duo curates the shop’s collection of products with the utmost care, making sure that everything that crosses their store’s threshold is excellent. Everything from the store’s custom ceiling fixture to its eclectic mix of products is inspiring.
($32) Phi Scissors, Small
Have you discovered a cool concept store during your travels? Share your recommendations with us below.
This story was originally published in August 2015 and updated in October 2017.