The Simple Recipe for Getting a Reply to Every Email
How many times do you reread (and rewrite) the average email you're penning? Do you sometimes ask a friend for her ear to test that everything sounds all right and you're getting the wording or tone just right? If you're anything like us, despite sending countless emails every day, it can be something of a tedious task. Some of us, we're sure of it, are simply more fluent in the art of email communication than others.
It's why we're thankful for a recent study from email efficiency app Boomerang that culled and analyzed more than 5.3 million emails to glean the best recipe for a reply every time. The findings suggest two important factors that play heavily into responsiveness of the recipient: tone and length of the email.
Regarding tone, it was found that it's best to exude a somewhat impassive air. If you're writing a negative email, play it cool. If you're writing a loving one, do the same! "Flattery works, but excessive flattery doesn't," Boomerang wrote about the findings. "We also don't advise penning day-ruining screeds." In other words, lay off the exclamation points and dial it back a touch.
As for length, the golden range to aim for is between 50 and 125 words, with 75 to 100 words earning the highest rate of reply. Subject lines are best kept brief too. "Subject lines with only 3–4 words (excluding email conventions like Re: and Fwd:) received the most responses," Boomerang reported.
So, whether you're cold-emailing a potential mentor, reaching out about a professional opportunity on LinkedIn, or sending a press pitch, remember to keep it short and sweet, and aim for that coveted calm and collected tone.
Do you find writing professional emails challenging? Tell us below!