#MyNeighborhood: A Guide to SoHo With Coveteur's Jake Rosenberg
Despite his extensive travel schedule, Jake Rosenberg is a man about town. When the Canadian fashion photographer co-founded the popular online publication Coveteur at the young age of 23 out of his living room in Toronto, he couldn't have anticipated it materializing into a multimillion-dollar brand producing advertising campaigns for luxury brands from Chanel to Veuve Clicquot. But in only five years, the young company has grown enough to justify a move to North America's fashion capital.
It's now been two years since Rosenberg picked up his home (and Coveteur's headquarters) in Toronto to relocate to New York's SoHo neighborhood. Since then the young entrepreneur has charmed and conquered the New York City fashion scene, shooting household names from Karlie Kloss to Cindy Crawford, launching an in-house content studio, Coveteur Creative, and recently appearing on Forbes's 30 Under 30 list.
So what does Rosenberg do when he's not jet-setting across the world to his latest shoot location? He can probably be spotted shopping for raw denim at A.P.C., grabbing a slice of Prince Street pizza, or wandering the neighborhood. "I happen to love the block on Mott between Spring and Prince—and it's probably my favorite area in the city," he told MyDomaine. "I love the tree canopy, the sculpture garden, and the easy access to anywhere you want to go in SoHo."
Curious to know his favorite spots? From hyperrealist art galleries to under-the-radar bars, these are the SoHo staples Rosenberg swears by.
Pietro NoLIta: "Pietro NoLIta is a newcomer to the neighborhood that just opened up this summer and is very popular with the fashion crowd for its cheeky façade. Pietro is an awesome guy, and the food there tastes like you're eating his mother's home-cooked meals. Also, the tiramisu is unreal."
Rintintin: "I frequent this place for its Mediterranean bites, its Monte Carlo cocktail, and its eclectic retro interior. It's also a great late-night spot on Friday evenings—it gets super packed in there."
Lovely Day: "This is my go-to pick for no-frills Thai food. I love that it's budget-friendly for the quality of its amazing dishes—the hobo noodles are a must-try."
Prince Street Pizza: "No words needed—this is a classic, and it's arguably NYC's best pizza, no questions asked. I probably go here at least once a week. Go with the Original or the Spicy Spring."
Ruby's: "Ruby's is a buzzy Australian café famous for its straightforward menu. You can't go wrong with any of its pasta, burgers (my favorite is the Whaleys), or Kale Salad."
The Grey Dog: "The Grey Dog is a staple for any New Yorker. I come here for everything from breakfast and brunch to dinner and happy hour, but I'd have to say that I enjoy the brunch menu the most. It's hard to resist the challah french toast."
Tom and Jerry's: "Tom and Jerry's is a casual, laid-back bar with a great mixed crowd. It's a tight space, but you can't top its extensive microbrew selection and its killer cucumber drinks. The quirky display of inscribed Tom and Jerry bowls in the back is amusing."
Spring Lounge: "A low-key local dive bar that's been around since the 1920s with cheap drinks and a solid beer selection."
Crosby Street Hotel: "Crosby Street Hotel has a stunning lobby that is unforgettable—the artistic flair is unique to the space. The Crosby Bar also has an incredible terrace—a great spot to go on a first date. There's something upscale yet comforting and homey about the space."
11 Howard: "Aside from the hip downtown crowd, the nightlife at The Blond is unparalleled to others in the city. The acclaimed restaurant Le Coucou is also one of the best French experiences you'll have in Manhattan."
Louis K. Meisel Gallery: "Bernaducci and Meisel are legendary for popularizing photorealism in the New York art scene. This expansive space is tucked away right on Prince and Broadway, and the selections never fail to blow me away. The hyperrealism almost makes me feel eerie—everything in the space is a painting and not a photograph. Words can't express it—it's incredible! Bernaducci Meisel Gallery on 57th is an extension of the SoHo operation, which is another gallery I always drop by when I'm in the Midtown area."
New Museum: "The New Museum is located a little off SoHo and more in the Bowery area, but it's definitely a must-see if you're a quirky/contemporary art lover. The recent Pipilotti Rist exhibition was profound, cheeky, and frankly, a great spot for photo opportunities."
Stroll in Style
A.P.C. and Acne Studios: "Just walking down Spring or Prince from NoLIta to SoHo, you end up hitting so many fun spots and unique boutique shops, but to be honest, I think I get the most shopping done when I cross over to SoHo. A.P.C. and Acne are my go-tos for raw denim and minimal jackets, respectively."
Next up: how to eat and drink like an It girl this fashion week, according to Hannah Bronfman.