7 Stores That Are as Beautiful as Their Merch
In a world where 78% of the U.S. population shops online, brick-and-mortar stores have been forced to change tactics—and boy, have they really stepped up their game. A slew of boutiques across the world have converted their interiors into creative spaces where we all want to dwell, if not shop. These stores are more than just fashion on a rack; they’re inspirational showrooms with artistic flair and a gallery-like aesthetic that compels consumers to buy into the story. It’s genius, and we can’t get enough. So without further ado, let’s go shopping.
Brass accents and geometric patterns create intrigue and desire in this fashion boutique in Istanbul. Cashmere in Love tapped URAStudio to design the feminine space with architectural lines and clean-cut shapes. The wall of glass allows the sunlight to bounce happily off the metallic accents, and it’s breathtaking.
For Australian designer Dion Lee, architecture serves as a huge inspiration. So it makes sense that his store would reflect his passion. Lee worked closely with Kelvin Ho of Akin Creative on the construction-focused concepts exposing raw metallic elements and abstract visuals to enhance the customer’s interest while shopping. We’ll be booking a flight to Melbourne now.
Located in the heart of Hollywood on Melrose Avenue, this sleek space epitomizes chic with gallery-like minimalism and subtle lighting. Heavy materials like concrete and plaster are given a soft focus with polished surfaces and a smooth façade. The only color is in the clothing, which pops perfectly from wherever it hangs. We could happily lie on that Charlotte Perriand daybed and soak up the serenity.
If you need a serious dose of inspiration, then In the Field in Ojai, California, will load up your creative cart. This boutique is insanely beautiful, with the perfect mix of bohemian homewares, vintage clothing, handmade décor, antique furniture, objets d’art, and so much more. The beauty is in the styling—it’s breathtaking. We guarantee you won’t leave until you’ve canvased every corner of this exciting store. Not only is the store visually arresting, but the product is interesting as well. If you do visit, we recommend setting aside a few hours for this one.
Stepping into this boutique in Portugal is like going into a contemporary art gallery. It’s abstract with a stark, minimal aesthetic, yet it doesn’t feel cold. The pop of canary yellow adds sunshine and happiness to an otherwise austere space, and we can’t help but smile.
The Olsens have an army of fashion devotees who mimic their every sartorial move, so when the twins opened their flagship for The Row, we knew it would be dreamy. The West Hollywood boutique definitely delivered in the style realm, with a plethora of vintage midcentury modern furniture including the design greats Jean Prouvé, Poul Kjærholm, and Paul McCobb. Who wouldn’t want to sit on a designer seat while watching the sun reflect on the in-house swimming pool?
Do you think a boutique’s interior design encourages you to shop?