CB2's New Collaboration Is Peak California Cool (and We're Into It)
California retailer Fred Segal has managed to instill a sense of West Coast cool into its clothing and accessories for decades. Now, it's bringing that same 1960s-inspired spirit into the home with the help of CB2. The 34-piece capsule collection, which launched today, features an array of office and home wares that seamlessly merge CB2's modern aesthetic with Fred Segal's quintessentially Californian vibe.
Replete with indigo throw pillows, palm tree motifs, and midcentury-modern furniture, the collaboration is one part laid back and one part luxury. "Fred Segal is one of the most iconic retailers of our time," CB2 Managing Director Ryan Turf told Vogue. "The CB2 customer has always gravitated toward a modern, laid-back style when designing their home, so we knew they'd fall in love with the Fred Segal aesthetic."
Shop our favorite pieces from the new collection below.