9 Celebrities Who Turned Their Passions Into a Business
The landscape of celebrity brands is mired in just about every shade of hobby, craft, and niche interest. Blogs are de rigueur. From Gwyneth Paltrow’s Goop to Jay Z’s Life+Times to Blake Lively’s Preserve, A-listers are cashing in big on exclusive insider knowledge and outside passions. The list of extracurricular skillsets extends well beyond the worldwide web. Keep scrolling to find out our other favorite celeb-helmed endeavors!
We’ve got a serious crush on Susan Sarandon. The fact that the Academy Award–winning actress co-owns a string of ping-pong–centric restaurant bars is only fueling the fire. Spin, a global “ping-pong social club” chain, is slated to open a new location in the SoMa neighborhood of San Francisco this year. Current locations include New York, Toronto, L.A., and Belgium.
Antoni Palleja Office You and Me Indoor Outdoor Standard Size Ping Pong Table ($4400)
Lenny Kravitz plays a stylist in The Hunger Games, which isn’t too far of a stretch for the fashion-forward tastemaker. Kravitz Design, the musician and entertainer’s NYC-based design company, takes on a range of projects, from residential and commercial interior design to product creative direction. Clients include the Morgans Hotel Group and Swarovski. Kravitz recently collaborated with CB2 to launch a line of furniture debuting this fall in stores.
Reese Witherspoon is creator and owner of the Southern lifestyle line Draper James, which is set to open its first brick-and-mortar store. Chock-full of everything from darling hostess gifts to handbags and sweater sets, it’s as ladylike and likeable as the actress and mother herself. Designs are traditional and fresh, with a heavy dose of Southern charm. Who doesn’t love a good monogrammed set of cocktail napkins, y’all?
Hollywood icon Robert De Niro knows a thing or two about good hospitality. The leading man has a long-standing business partnership with world-renowned chef Nobu Matsuhisa. The premiere Nobu restaurant opened in NYC back in 1994 and now boasts over 30 locations. Their worldwide hotel chain Nobu Hospitality recently launched the luxury Nobu City of Dreams in Manila this May. De Niro is also co-owner of the 88-room luxury Greenwich Hotel in TriBeCa.
Movie star and humanitarian Hugh Jackman has a vision for impacting global poverty: one cup at a time. In 2011, Jackman launched Laughing Man Coffee Foundation along with Laughing Man Coffee and Tea. One hundred percent of the profits go to support educational and community development projects around the globe. The company’s best-seller, Dukale’s Dream, named after the Ethiopian coffee farmer who inspired Jackman’s cause, is grown via zero-carbon-footprint farming.
Supermodel and former Victoria’s Secret Angel Miranda Kerr joined forces with a team of renowned organic chemists and aromatherapists to launch Kora Organics. The beauty line is 100% Australian made and features only certified organic ingredients. It’s no surprise the stunning mother and model has a few tricks up her sleeve for the perfect complexion.
Supermodel, stylist, and street style maven Erin Wasson has been known to start a trend or two. Her first venture into jewelry making stemmed out of a collaboration with longtime pal Alexander Wang. While styling the designer’s first collection, Wasson put together a series of bespoke accessories and sent them down the runway. Her confident, effortlessly cool designs have grown to include both the costume line Low Luv and her newer label, Wasson.
Supermodel and natural beauty Jessica Hart has turned her beauty expertise into a cosmetics brand. Her naturally derived line, Luma Cosmetics, is flush with subtle hues, from berry-stained lipsticks to tinted moisturizer, all designed to highlight one’s own natural beauty.
In case you haven’t heard, Jessica Alba is killing it with her eco-friendly line of home and childcare products. The Honest Company makes everything from candles to diapers to cribs with an environmentally conscious, toxin-free ethos. The sustainable products are produced with a commitment to impeccable service and high quality.