Before and After: A Casual, Cool SoHo Loft
When it comes to stylish and comfortable interior designs, Katrina Hernandez and Joshua Greene have a signature style they describe as “polished without being stuffy.” After working together at a Manhattan architecture and design firm, the duo launched their own interior design company, NYC-based Hernandez Greene, in 2014. Their latest project? A one-bedroom SoHo loft for an artistic young couple looking to give their place a more pulled-together look.
The apartment had previously been minimally decorated as a second home, but with the couple starting to spend more time in New York, Hernandez and Greene wanted the space to reflect the way that their clients march to the beat of their own drum. “The apartment still has our signature of feeling pulled together, but with much rougher, quirkier elements,” says Greene. “It’s more casual, eclectic, and decidedly ‘downtown.’”
The living room was transformed with a thoughtful approach to color and texture. “We wanted their friends to come over and think it was a cool place to hang out but also feel comfortable enough to put their feet up on the coffee table,” says Hernandez. “We wanted it feel warm, easy, and welcoming.”
Hernandez and Greene updated the kitchen's metallic cabinets using textured subway tiles to create a fresh twist on a classic backsplash. “Each tile has a faded charcoal edge that makes it feel more unique,” says Greene.
Mixing modern and vintage elements is an important part of the Hernandez Greene aesthetic. “We always like to have at least a couple vintage pieces in every room,” notes Hernandez. “Whether it’s a pair of lamps or a side chair, something needs to have some patina and style that only comes with age.”
Mixing textures between the bedding, table décor, and wall art was key. “Texture,” notes Greene, “comes from everywhere, and it all needs to be considered together. It can all be different, but it needs to have harmony.”
Given the smaller space of a downtown loft, Hernandez and Greene focused on reducing clutter. According to Greene, “There’s nothing worse than a small apartment overflowing with too many unnecessary things. Find pieces that are scaled appropriately for the space and offer efficient storage.”