Exclusive: Inside the Stunning New Elizabeth and James Store in L.A.

Sacha Strebe
PHOTO:

Courtesy of Elizabeth and James

Designers Ashley and Mary-Kate Olsen need no introduction. Their inimitable style has made them a permanent fixture on best-dressed lists across the globe, not to mention our Instagram feeds with 73K posts (and counting) under the #olsentwins hashtag. But they are so much more than their personal style. The dynamic duo comprises ultra-savvy businesswomen who run a multimillion-dollar empire that includes two major clothing lines: luxury brand The Row, and contemporary lifestyle brand Elizabeth and James, the latter of which officially opened its first flagship at The Grove in Los Angeles today.

Once again the designers proved their finely tuned eye for interior design. After the successful launch of The Row’s West Hollywood boutique last year, which offered a sleek and minimal, mid-century modern aesthetic, the designers continue to offer a fresh perspective on bricks-and-mortar retail. Ashley and Mary-Kate collaborated with architect David Montalba of Montalba Architects to bring their curated vision to life. The custom-built boutique features a bright, open interior with white brick walls and wooden floors. Iconic vintage furniture sits comfortably alongside pale wood and brushed stainless steel fixtures for that eclectic California vibe.

The store doesn’t skimp on luxe materials either, with the brand’s accessories creatively displayed on wool felt–lined shelves, marble slabs, and leather wrapped trays. The designers handpicked decorative objects such as handmade pottery, vintage books, sage smudge sticks, and objet d'art to enhance that lived-in feel among the brand’s extensive collection of clothing, accessories, and fragrance. Mary-Kate and Ashley took MyDomaine on an exclusive tour of the new boutique before it opened where they revealed their career advice, secrets to success, morning routines, and so much more.

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