Why Female Entrepreneurs Need to Stop Apologizing and Start Leading

Katie Sweeney

One of the most common questions female CEOs are asked is "What it’s like to be a female entrepreneur?" While I would love to say there is no difference in the experiences of male and female CEOs, that is not actually true. The biggest difference might be that female CEOs are constantly apologizing. In a recent Forbes story, Leura Fine, the force behind interior design company Laurel Wolf, says women leaders need to “stop apologizing for being ‘aggressive’ or ‘tough’ or ‘ambitious’ and focus on what any good CEO would—building a great business.” She then goes on to list ways that female CEOs can stop apologizing and start embracing their executive selves. Here are a few things she recommends.

  1. Stay positive.
  2. Have fun. “Never underestimate how people actually read and understand energy. Fun is also infectious, so let your team know how much you love your job,” she writes.
  3. Reward great work.
  4. Be honest with yourself and your team. If something isn't working, don't force it.  
  5. Learn from your mistakes and move forward. Dwelling on the past will get you nowhere. 

Learn more about female CEOs by reading Sophia Amoruso's #GIRLBOSS.  

Do you apologize too much?

Explore: Female Leaders

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