How a Student Left College to Turn Her Tumblr Into a Successful Business

Caitie Schlisserman

Starting a business is a difficult endeavor, but starting one online is arguably more challenging. Not only do you have to keep up with constant change, but you have to find a way to create meaningful in real life (IRL) bonds with your consumers. Rachel Schwartzmann, founder of The Style Line, knows a thing or two about finding that sweet spot. After dropping out of college, Schwartzmann decided to focus all her energy on her Tumblr; today, The Style Line has relaunched off the platform, and is a thriving business with elevated storytelling at its core. The online community is all about interviewing interesting, creative people and bringing storytelling back to the web in an elevated way. Here, the soft-spoken CEO talks about the importance of building IRL relationships with community members and why being open to change is crucial for success.

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