How to Make Yourself Unforgettable, According to Science

Meghan Rooney

Diego Zuko for Harper's Bazaar


Everyone strives to be memorable, but try as we might, the odds are against us. Recent research provides that 90% of the new information we receive, no matter the form of communication, is forgotten. Fortunately, there are ways to increase your chances with the right approach, and that's why we're turning a recent Inc. article that shares a few tactics that are scientifically proven to ensure you're unforgettable. We're relaying a few of our favorite tips that will guarantee you're remembered below.

  • Show some emotion. By tapping into someone's emotions (sharing a meaningful memory or a personal struggle, etc.), you'll create a deeper bond and connection that will naturally leave a memorable impression.
  • Reiterate your point. It only makes sense that repeating information will help it stick, and according to Carmen Simon, research shows that "it takes the brain three impressions for something to be detected as repetitive and form a pattern," so continue to hammer it home (more than three times) if you want to make an imprint on someone else.
  • Be straightforward. Using facts derived from personal experience or observed truths will always be more memorable than citing random tidbits of information. Remember to make a point of speaking from personal experience because sharing memories is, well, memorable.
  • Engage your audience. By having your audience join the conversation and add their two cents, their own engagement will give them a point of reference when thinking about you or the point you are trying to get across. It will stick with them because they helped you make it.
  • Don't underestimate the element of surprise. People tend to remember things that scare, shock, or surprise them.  
  • Make it tangible. When you present your audience with something they can smell, touch, taste, or feel, you'll engage their senses and give them a better understanding of what you're speaking about. The sensory experience has strong ties to memory, which will ensure you're not forgotten.

Do you think these science-backed tips would work for you? If all else fails, a snazzy pair of sunglasses, like these shades from Krewe, will help you be more memorable.

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