The #1 Thing You Need to Build Your Brand
Jess Weiner is known as this generation's "go-to authority" on female confidence. Nicole Richie introduced us to this amazing woman at Pearl x Change, her summit for women to come together to share knowledge. Weiner delivered her speech "The Confidence Myth" as a TED Talk, and she founded the consulting and strategy firm Talk to Jess, which she still runs as CEO. She's also one of Dove's global self-esteem ambassadors and teaches a class about personal branding at the University of Southern California. If you want to know how to cultivate and grow your brand, this woman is your best resource. We talked to Weiner about how to how to build your confidence, shut out negativity, and create a successful brand. Read on for some incredible life and career tips.
MYDOMAINE: How would you define confidence?
JESS WEINER: Confidence is a sense of inner knowing that you are worthy, you are capable, and you are able to bounce back from anything life throws your way. Having confidence is a lot like filling your gas tank for your car. You can’t fill your tank up once and then drive forever. You must continue to fill the tank. Confidence is the same way. You must create moments in your life to build confidence so that feeling can be replenished over time.
True confidence is about knowing who you really are. It’s about owning your flaws and being vulnerable. It’s raw and authentic.
MD: How do you start the day? Any tips for morning routines that encourage confidence and boost self-esteem?
JW: Before my feet hit the floor, I say a prayer for something I’m grateful for. Gratitude wakes me up more so than coffee. And it sets my mind in the right direction for the day. I also do yoga in the morning with my husband. Breathing and moving together also connects us and grounds us.
It’s important for everyone to find their own morning routine that works for them. It can be meditation, reading, drinking a cup of tea, journaling, walking. The activity you do may change, but the key is to stick with it and be consistent.
MD: What tips do you have for building your own brand?
JW: The first tip I give individuals working to build a personal brand is to identify your WHY. Why do you do this? Once you have a clear answer, you can continue to build your personal brand strategy around your why.
Every personal brand should develop a vision, values, and mission statement. Your vision is your big-picture view, the guiding vision that informs decisions. Your values are the concepts and beliefs that you hold most dear. Determine what in your life is non-negotiable and what your daily work is anchored around. Your mission is inspired by your vision. What is your next immediate goal? What specifically do you work toward every day? Your why and your vision, values, and mission statement should inform all of your decisions around your personal brand.
MD: Should you be posting a lot? Should you be consistent with your posting? Or is it all about quality over quantity?
JW: In terms of messaging, I firmly believe quality over quantity is the way to go. Message consistency and authenticity are key. I would much rather follow a personal brand who not only shares a goal or mission that I believe in but truly lives it.
MD: How can you figure out your brand or continue to develop it as you evolve?
JW: I love vision boards and make them at least twice a year—on my birthday and on New Year’s. They are an amazing tool to help you identify what is most important to you and help guide your daily decisions. Vision boards represent what you want to do, have, or be in your life through images and words.
What matters is that you refer back to your board to provide clarity and help you focus on your intentions. I like to hang mine in my office where I can see it as I do my daily work.
MD: Do you have a message that you’d like to leave with our readers?
JW: Yes. I think sometimes when we focus on becoming more confident or raising our self-esteem—that somewhere we think we aren’t allowed to also care about your looks—or even (gasp) enjoy your beauty! And that’s not true.
You can still love yourself on the inside and care about outer beauty; just know that outer beauty is not what ultimately defines you. Beauty fades for all of us eventually. Beauty is not a currency to take to the bank, but character is.
Start figuring out your "why" by making a vision board. Shope our favorite crafting essentials below.
Do you have any tips on personal branding? Share with us in the comments!