6 Secrets to Managing Gen Z Right

Genevieve Fish

First, let’s start with the basics. Generation Z comes after Y (also known as the millennials) and was born between 1995 and 2012. Having never known a world without internet (or dial-up), these digitally savvy young adults can absorb information faster than any other generation on the planet, using social media to connect with others in different cultures, draw attention to social issues, and make a scalable impact. In a think piece published in i-D, Gen Z member Amelia Abraham paints a picture of her generation in relation to its predecessor: “If Generation Y were defined by a ‘me, me, me’ attitude—think selfie sticks and Lena Dunham—Gen Z cares about what’s happening to the planet.”

So how does this tech-savvy, activist-oriented group of young people respond to the workplace? Compared to millennials, it seems, they may be more loyal, less money-focused, and easier to groom. While Gen Z currently constitutes 7% of the workforce, that number is quickly growing and, according to estimates, will amount to more than 30 million in just three years. In order to harness the power and potential impact of this rising workforce, understanding how best to manage them is essential. But just as much as the millennials were confounding to the baby boomers, Gen Z can easily be seen as a whole new crop of personality and character. Here’s how to change your management style to get the best out of the next largest workforce.

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