Real Talk: It's Hard Trying to Be Perfect All the Time, so I Quit

by Sara Riff

Sara Riff is a fashion veteran who has launched several major contemporary and denim brands. Currently, she is the global director of entertainment relations for Jimmy Choo, a luxury brand headquartered in London, where she oversees celebrity dressing, product placement, events, and special projects. Riff is also the co-founder and creative director of the popular lifestyle website The Hive, which features a dynamic blend of celebrities, tastemakers, style, and beauty. Actively involved with charitable organizations including the Alliance of Moms, Riff was recently featured in The Hollywood Reporter’s philanthropy issue as one of Hollywood’s Givers. Riff lives in Los Angeles with her husband and two children.

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