IKEA's New Valentine's Day Ad is Very Cheeky

Dana Covit

IKEA has itself a good sense of humor around this time of year! The chain followed up last year’s Valentine's Day-themed ad featuring a particularly naughty pair of BÖRJE chairs, with another cheekily suggestive offering.

Today, IKEA Singapore shared on its social media channels an ad introducing IKEA’s new range of “beds,” with not a bed in sight. Exercise caution—we all know we love IKEA for its stylish value, not for its structural soundness.

Thoughts on the chain's holiday tradition? Sound off in the comments!

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