This Is How JetBlue Turned Crying Babies Into a Happy Occasion
JetBlue has built a reputation as one of the most innovative airlines in America, thanks in part to pioneering ideas like live television during flights. For their latest innovation, JetBlue turned one of air travel’s biggest headaches into a cause for celebration.
On a recent flight from New York City’s JFK airport to Long Beach, California, JetBlue debuted its one-off “FlyBabies” promotion, which awarded all passengers a 25% discount on a future flight whenever a baby burst into tears.
So when five babies boarded the plane, passengers who would normally be running for the nearest exit were thrilled to see their cherubic fellow travelers.
The flight began with a cabin crew member announcing that this will be the “very first flight where crying babies is a good thing.” Boy, was she right. Before the plane had touched down, four babies cried, much to the delight of the passengers on board who were all rewarded with a free flight as a result.
JetBlue documented and packaged the unique flight into a slick Mother’s day ad, intended to foster more sympathy for new parents.
“People smile at babies everywhere, except on planes,” said Elizabeth Windram, JetBlue's director of brand management and advertising. "For Mother's Day, we wanted to acknowledge how moms (indeed all parents and caregivers) often feel stressed while traveling with children."
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