An Inside Look at Kelly Wearstler's Latest Hotel Project
Kelly Wearstler knows how to curate a destination-in-its-own-right vibe. The designer’s sprawling and iconic design for Viceroy Anguilla still tops our list of most enviable retreats from which to pilfer style inspiration. Her latest venture sees the lifestyle brand maven adding to the skyline of the nation’s fastest growing metropolis: Austin, TX. Keep scrolling to hear how Wearstler’s much-lauded particular brand of soul is turning heads in the music city.
With interiors designed by Wearstler, The Austin Proper Hotel and Residences will be a 32-story building featuring a limited collection of 99 residences and penthouses, 244 guest rooms, four food and beverage outlets, and state-of-the-art amenities. A unique hotel concept from The Kor Group, the founders and creatives behind The Viceroy Hotel Group, Proper Hospitality brand will design and operate bespoke destinations across the U.S., including Hollywood, San Francisco, Downtown L.A., and Brooklyn. The Austin project celebrates the grand opening of the sales gallery and model home this week, and is specially tailored to highlight the city’s primary draw card: the lifestyle.
“Buyers choose Austin Proper as a lifestyle decision,” Austin Managing Partner, Matt Green, tells us. “They become part of a small community in an amazing building with full-service hotel amenities in the best corner of downtown. The property is located on Shoal Creek and Second Street with Lady Bird Lake at their doorstep. The designers have created beautiful floor plans with great flow and optimized views from the great rooms at each corner.”
Drawing inspiration from the tradition of grand hotels, the Austin Proper Residences combine the luxury of a five-star retreat with the convenience and privacy of a personal home. For a city whose chosen motto is “keep it weird,” tapping local talent was a top priority for the designer, who worked with local artisans and craftspeople to build the aesthetic. “Each Proper Hotel is a reflection of its particular destination,” says Wearstler. “Austin has a vibe. It’s casual yet sophisticated, intelligent yet unaffected.”
“The team behind this project is what makes it special: The Kor Group, Proper Hotels, McGuire Moorman Hospitality, Kelly Wearstler Interiors, Handel Architects, and marketing by the Den Property Group,” adds Green.
The sales gallery and model home feature spaces outfitted in bespoke furnishings from Wearstler’s own eponymous line peppered with the designer’s spirited affinity for important vintage and sculptural art.
The residences themselves feature high ceilings, wrapped floor-to-ceiling windows, custom-finished oak floors, and Kelly Wearstler custom lighting. The aesthetic draws upon Wearstler’s signature blend of soulful history and raw, organic materiality, juxtaposing natural flourishes of wood and stone with a restrained palette of nudes and cool dove grays.
“We get a broad array of buyers at Austin Proper from all backgrounds,” Green tells us. “What they have in common is an appreciation for detail, culture, impeccable service, and the convenience of urban living. Proper living reflects the laid-back and creative personality of Austin while enjoying amazing local restaurants, outdoors and the urban community."
When do we move in?
For a full tour of the project head over to The Austin Proper Residences site.
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