This LinkedIn Secret Will Get You More Leads

Sophie Miura

Mastering your LinkedIn profile can be career-changing. A well-worded, strategic profile can generate leads, attract recruiters, and promote your career skills and news to the industry. In an article for Inc., LinkedIn expert John Nemo shares the secret to creating a better profile. "If you're determined to attract your ideal clients and customers on LinkedIn, you must adhere to these two core tenets: Speed and clarity," he says. Nemo says unsuccessful profiles contain too much information or don't adhere to a succinct template. Scroll down for John Nemo's super-simple template for a winning LinkedIn page.

What I Do

Nemo says to start your profile with this basic headline and job summary. His example: "I help [target audience] achieve [top goal] by providing [service]." He recommends formatting your sub-headings in capital letters "to help stand out on LinkedIn, which, as of this writing, doesn't allow you to use bold or italic text on your profile page," he explains.

Who I Work With

The next step is explaining your client and industry. Nemo suggests: "I partner with [industry or audience] including: [Insert relevant clients and job samples]."

Why It Works

Tell the reader why your client and industry experience are important. How does it set you apart? Nemo recommends wording your profile this way: "When you partner with [company] you get the most efficient, effective and affordable [service] that [audience] are looking for." Alter this template to suit your industry and skill set. 

What Makes Me Different

This is your chance to explain why you deserve their attention or business. Consider how you compare to competitors, your training, and any unique skills. Be sure to reference any compelling statistics or figures that support your claim. 

What Others Say

In this section, include three testimonials from clients or colleagues. "Make them specific to the product or service you're offering, or the industries you're serving," he says. "Focus on the results clients got from using your product or service. Include the full name of the person and his or her company name to give your testimonials more legitimacy."

How It Works

This is only relevant if you own a business or are selling a service. If so, explain how you operate and talk the reader through the process. 

Ready to Talk?

Finish with your professional email address and direct viewers to any additional resources, such as your blog or website. Keep your tone professional but inviting. 

For more secrets to building a lead-generating LinkedIn profile head to Inc.

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