A Peek Inside Mark Zuckerberg's Book Club—His Top 3 Picks
In a fruitless attempt to compete with Oprah's esteemed book club, Facebook founder-turned-tech-messiah Mark Zuckerberg created his own virtual book club called a Year of Books in 2015. The philanthropist and Harvard dropout recommended books every two weeks or so to his loyal followers throughout the year, citing specific passages and quotes from each.
In terms of creativity, Zuckerberg felt that his insights were best represented in a book by Ed Catmull, the president of animation at Pixar and Disney. Creativity, Inc: Overcoming the Unseen Forces that Stand in the Way of True Inspiration, chronicles the trials and tribulations of Pixar animation, documenting the company's efforts to cultivate a successful culture of creativity and innovation. Catmull himself regards his work as "an expression of the ideas that I believe make the best in us possible."
"I love reading firsthand accounts about how people build great companies like Pixar and nurture innovation and creativity," said Zuckerberg of the book to his book club fans. "Catmull's theory is that people are fundamentally creative, but many forces stand in the way of people being able to do their best work." Zuckerberg recommends the book specifically to business leaders and innovators looking to shepherd a sort of creative revolution at their companies.
While Zuckerberg may not be top of mind for women when it comes to inspiring leaders, his innate creativity has transformed the way we work and communicate. His breadth of knowledge of the burgeoning tech economy deserves some recognition. Check out the full list of book recommendations over at Business Insider.
Shop Zuckerberg's pick for creativity: