Millennials Are Changing the Face of the Fast-Food Industry

Katie Sweeney

I don’t really eat fast food. The last time I had a burger from a fast-food joint—In-N-Out—was three years ago. While it was certainly delicious, I’d much rather pop into Whole Foods for a salad or cup of soup than hit up a Taco Bell, and it looks like I’m not alone. The Press Democrat is reporting that millennials are changing the face of the fast-food industry. The newspaper serves Sonoma County, where the nation’s first vegetarian fast-food restaurant, Amy’s Drive Thru, opened last summer.

However, the Northern California region isn’t the only place where millennials are demanding more healthful options. Every major chain from McDonald’s to Subway has recently pledged to make mindful changes. McDonald’s is transitioning to sustainable beef by the end of the year and will switch to cage-free eggs within a decade. Subway is switching to antibiotic-free chicken and removing artificial colors, flavors, and preservatives from its menu by 2017.

“Millennials account for a quarter of a group identified as ‘clean eaters’ and carry that mindset with them when they eat away from home. Nearly 80 percent of Millennials surveyed by the National Restaurant Association said they are more likely to visit a restaurant that offers healthy options,” writes Carey Sweet. “Diners of all ages are increasingly concerned about health, transparency in food production and giving animals a better life, but in the world of fast-casual food, millennials are making the most waves.”

Learn to cook healthy, delicious food at home with Food52’s vegan cookbook.

Do you eat fast food?

Add a Comment

More Stories
1