Your LinkedIn Profile Is All Wrong—Here's How to Fix It
So, you have a LinkedIn profile. Bravo! You're on the right path to leveraging social media to your professional advantage. But, and here's the important distinction, do you have the right kind of LinkedIn profile?
According to Inc. contributor John Nemo, founder of LinkedIn Riches, there is a very big mistake most people are making on the career networking platform. According to Nemo, the vast majority are using LinkedIn much like a typical resume: We chronicle past jobs, tout our abilities, and list out awards and distinctions. We hope opportunities come to us.
What we should be doing is way more strategic.
Rather than creating a profile that's all about yourself, the better way to structure the content of your profile is to make it about potential interested parties. Nemo suggests combing through your profile and posing one important question: "How is what I'm sharing here going to help my ideal client or customer solve his or her biggest problem?"
By crafting a LinkedIn presence that seeks to answer this question at every turn, you position yourself as the answer to the concerns and aspirations potential clients, customers, or employers have. Not to mention, your skill-set and strengths are unique to you, which makes this a better, more sincere way to shine through the computer screen.
Include sections for what you do, who you work with, why it works, and what makes you different, among other areas of interest, and you'll effectively sell yourself in a manner that is more dynamic than simply re-creating a virtual resume.
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