How Pantone Selects Its Color of the Year, According to a New Video

Kelsey Clark

From Pantone's heavy-handed role in setting the yearly color trends to its less-direct influence over the hues that pop up in and around our homes, it's safe to say that we're fascinated by the world-renowned factory and everything that goes into color psychology. Little did we know that the unequivocal authority on all things color resides close by, in Carlstadt, New Jersey. New York magazine's The Cut recently had the honor of touring the factory in person, and the resulting video is just as mesmerizing as you'd expect. From color matching to hand-selecting the Color of the Year (two years in advance, no less), Pantone's influence touches home interiors, multimedia design, fashion, color cosmetics, industrial design, and more.

Step inside the iconic color factory below, and shop this book on color theory to learn more about the fascinating psychology of color.

What did you think of the factory tour? 

Opening Image: Ohm Lighting

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