Parachute's Bathroom Line Is Here—and It's Predictably Beautiful
They say slow and steady wins the race, and we have to agree, especially when it comes to Venice-based home brand Parachute. When it first launched with its 100% Egyptian cotton bedding (sheets, duvets, and pillowcases made in Italy in classic solid colors), the design world took notice—not only because of the products’ incredible craftsmanship but also because the price tags. Eschewing a traditional retail process, and the high costs associated with distribution and retail, Parachute’s direct-to-consumer model passes along great savings to its customers. Since launching, the brand has slowly rolled out additional fabrics (linen and sateen) in thoughtful, versatile colors and a select few décor items like cashmere throws—not trying to do it all at once, but do a few things really well. Little by little the brand has won our hearts, becoming a go-to brand for essential bedding and more.
In the latest news, Parachute has just unveiled its debut bath collection, which includes a beautiful and versatile array of plush towels made from 100% long-staple Turkish cotton. The fibers are spun for quick-drying performance, which keeps them soft, absorbent, and durable. The line includes washcloths, hand towels, bath towels, and bath sheets in four colors: white, buff, mineral, and stone. Scroll on below to shop the new designs.
What other home staples would you like to see from Parachute? Tell us below.