The New Pinterest Feature That Will Be the End of You

Dana Covit

Uh oh. It seems our Pinterest habit is at risk of becoming even more dangerous. Pinterest announced that in just a few short weeks, they'll be rolling out buyable pins, which means you'll be able to purchase a number of those oh-so-covetable coffee tables, jewelry finds, and shoes you love right there, within the app. You'll be able to scroll through color options, select what you wish to buy, and check out—paying with either Apple Pay or credit card. To make finding shoppable pins in a sea of other pretty finds extra easy, Pinterest has designed it so that buyable pins appear blue. We already use the site to fuel our avid wish-listing, so color us very excited.

Check out our favorite iPhone cases to make mobile shopping chicer than ever.

Do you use Pinterest? Are you excited about the announcement? Tell us in the comments!

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