People Are Already Outraged by Starbucks's New Holiday Cups
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Today marks the official beginning of the holiday season, and not just because Halloween is over and it's socially appropriate to listen to Christmas music again. Starbucks holiday lattes are back on the market, bringing with them a prominent end-of-the-year cheer that's as distinct as their peppermint, candy cane, and gingerbread flavors.
As of today, you can order the classic Chesnut Praline Latte, Caramel Brulée Latte, Gingerbread Latte, Eggnog Latte, and the Peppermint Mocha right off the menu. This year, your creamy holiday pick-me-up will be housed in a brand-new green and white cup designed by Seattle-based graphic artist Shogo Ota. A strict departure from their iconic red cup, the coffee chain's latest iteration features a single-line illustration of farmers, baristas, friends and family members meant to represent unity:
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"The green cup and the design represent the connections Starbucks has as a community with its partners, employees, and customers," said Starbucks chairman and CEO Howard Schultz of the new design. "During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other." Despite their good intentions, Starbucks customers are already reacting to the new design in a way that recalls last year's backlash over the minimalist red cups.
What do you think of Starbucks's new green cups? Share your opinion below!