Your Morning Coffee Just Got More Expensive
Your morning latte is about to get a little bit pricier. According to a press release from Starbucks, selected beverages from its menu will see a small price increase beginning July 12. The news comes after customers were accidentally overcharged up to 30 cents per beverage following a computer glitch that has since been fixed.
“Unfortunately, that price adjustment was prematurely entered into the point of sale systems in our U.S. company-operated stores,” the company said in the statement. “As a result, some customers were charged incorrectly.” The blunder forced the company to announce the price increase early, though when reached for comment, Starbucks did not reveal which drinks will go up in price.
The cost hike has become something of an annual tradition for Starbucks, which has raised its prices twice in the last two years. Last year, the price of a large brewed coffee saw a 10-cent increase while lattes also went up in price. “Our pricing philosophy is to balance our need to run our business effectively while providing maximum value to our customers,” a company spokeswoman said at the time.
While the upcoming increase may not seem like a lot at first, the average American spends well over $1000 on coffee a year, a number that’s likely going to increase come July 12.
Will Starbucks’s price increase encourage you to get your caffeine fix elsewhere? If you’re looking for a good at-home coffeemaker, consider this Georg Jensen Helena Coffee Press.