Sending a Cold Email? This Is How to Guarantee a Response

Sophie Miura

If you work in an office, chances are the rhythm of your day rests on a steady flow of emails. Whether you're sending a cold message or chatting with a client, few things are more frustrating than waiting for a response. When you're on a deadline, sometimes you just need an answer stat! Fast Company has rounded up top tips to write an email that elicits a quick response. Read on for our edit of four simple steps to guarantee a reply every time. 

Step 1: Write instructions into the subject line.

The email subject line is the most powerful section to ensure your message gets opened, so make it count. If you want someone to respond, organization expert Janine Adams says to write it directly into the subject line. "The one thing that gets me to reply to an email is when the person puts ‘—RESPONSE NEEDED’ at the end of the subject line," she tells Fast Company. "It’s very effective." 

Step 2: Refine your introduction.

Open your message with a clear request and provide a specific deadline. Professional organizer Lisa Zaslow says people often bury their request in the body of an email when it should be the first thing your recipient sees. "For example: Please let me know by the end of the day if you can meet for lunch on the 21st," she suggests. 

Step 3: Use simple language.

According to a Boomerang study, messages with simple words and short sentences have a 36% higher response rate than emails with high school or college level vocabulary. The take home: Cut complicated words and keep it simple. 

Step 4: Use emotive words.

Emails with emotive language have a 15% higher response rate than messages with neutral words. Opt for positive words such as great, wonderful, or pleased to increase your chance of hearing back. 

Looking to up your email game? Shop the book below and visit Fast Company for more handy hints

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