Meet Annie Lawless, the brainiac behind Suja Juice and successful lifestyle website Blawnde. After quitting law school to work through her depression, Lawless decided it was time to focus on her lifetime passion of nutrition and juicing. She teamed up with her friend Eric Ethans and began making cold-pressed juices from her kitchen to deliver to a growing list of clients. What started as a fun project catapulted into an über-successful $300 million business. From following your passion and learning things along the way to recognizing when celebrating is warranted (with a glass of Veuve Clicquot, no less), here are three things Lawless feels any entrepreneur should keep in mind while trying to launch a business.
“After I quit law school, taking the leap into juicing didn’t scare because it was something that I had been interested in for so long and knew I’d love doing, which wasn’t the case with law school,” explains Lawless. “My partner, Eric, and I had a local home-delivery service for about a year before investors came on board,” says Lawless. “During that time, we weren’t really concerned with creating a lucrative business as much as were with having fun and helping people. It taught me that if you keep doing things you love and are passionate about, at some point people will notice and opportunities will present themselves.”
Being in the food industry calls for entertaining. Even if you’re a new business owner without much experiences in hosting events, Lawless has advice for you: “Don’t overthink things. You could talk yourself into every scenario about why it’s not the right timing, why you don’t have the budget, or why you won’t be well received. Just keep it simple, and don’t put unnecessary pressure and stress on yourself by planning some huge undertaking of a bash when you don’t have the kind of time or experience to handle it.”
Had an exciting win in your career? Don’t move on so quickly. Give yourself time to let everything sink in and celebrate your achievements. “Life is so short, and when your hard work pays off, a toast with a glass of Veuve Clicquot and the people you love is not frivolous, it’s necessary,” explains Lawless.
How do you celebrate your own work successes? Tell us in the comments below.