Target's New Kids' Décor Line Does Away With Gender Stereotypes
Not all little girls are into princesses, just as not all little boys are into race cars—we know this to be true. So we have to hand it to Target for taking the quest for gender neutrality (read: more fun for everyone!) to the masses with Pillowfort, a new collection of kids' home décor.
Featuring cute critters, on-trend accents, and plenty of color, the 1200-piece collection of furniture, bedding, and more is pure imaginative fun. The items fall under the umbrella of 12 whimsical themes, such as Tropical Treehouse, Stellar Station, and Ocean Oasis.
The gender-neutral collection comes after Target’s August 2015 decision to begin phasing out the differentiation of boys’ and girls’ toy aisles in stores nationwide. As for the new Pillowfort collection? Yes, there is a teepee, and yes, we absolutely want one.
Read on for a peek at some of our favorite items from the collection, which arrives in-store and on Target.com on February 21.
What do you think of Target’s new collection? Tell us below!