The Everygirl Founders Share the Real Secret to Success
In celebration of the extended collaboration between The EveryGirl and Interior Define, a Chicago-based upholstered furniture startup, we sat down with The EveryGirl co-founders to ask them about how they turned their passions (digital magazines and curating a gorgeous yet attainable lifestyle) into a successful business. Scroll through to read the candid responses of these hardworking women and learn how they created their dream careers.
MYDOMAINE: What prompted you to launch The Everygirl?
DANIELLE MOSS: I scoured through design magazines and loved looking at the beautiful (and completely unattainable) homes. I'd see my connected friends' parents help them land their dream jobs. I felt so stuck throughout my twenties and wanted to help other young women who felt the same way.
ALAINA KACZMARSKI: I was a journalism major and I had a personal blog. Danielle and I actually met through our personal blogs. I wanted to launch something like a magazine but in a web format. Then I went to an event where I met the creative director for West Elm, and I asked her, "What do I have to do to have your job one day?" I wanted to create a place online for more in-depth career profiles—a place where I could bring the networking lunch to the masses.
MD: How do you balance work and life?
DM: I struggled with "balance" for years and always felt the need to do it all. I'd answer emails late at night and on weekends, I kept up my personal blog, and I shared almost everything via social media. These days, I stay off the computer on weekends whenever possible, only post when I want to (which for the most part meant giving up the blog for awhile), and make sure to give myself an hour a day at least four days a week to work out. Giving myself that hour does wonders for me.
AK: Work-life balance is a work in progress for me. At the beginning, it was pretty much nonexistent. When we first launched The Everygirl, Danielle and I both worked two jobs, full-time jobs. I'd work every night until at least midnight. In the first four months, we only had two days off—no weekends. If you're in any field and you want to move up, you have to work your a** off. That first year, we worked every weekend for a shoot or something. It pays off in the end.
MD: What should you splurge on for your first apartment/home? What should you save on?
DM: I recommend saving whenever and wherever you can. My favorite pieces are vintage and were actually pretty reasonable, so I'd say to invest in a good sofa–I always wanted an English roll arm, and until the Rose (which is the most budget-friendly one I've seen to date), I never could have afforded one. I'd also splurge on some linen bedding (a personal favorite) and decent towels.
AK: Non-upholstered items are where you can save. I would never have a problem getting a used dining table or coffee table. They can be cleaned or resurfaced. Get your large investment pieces in neutrals, because your taste will change. Pick something that will last when your style changes. Definitely save on the smaller things. Look at vintage stores for dressers. Splurge on a sofa.
MD: We understand that you both have pieces from your collaboration with Interior Define. Can you tell us how that collaboration came to light?
DM: This is actually a funny story. A PR company reached out because they wanted us to feature one of their sofas, and I wrote back saying I realized that what I was about to pitch was not what they asked for (or even close) but asked how they'd feel about us designing a sofa for them. We heard back right away and were asked to come in for a meeting! If you never ask...
MD: What are your words to live by?
AK: Life’s not about finding yourself, it’s about creating yourself.
Shop the Rose sofa from The EveryGirl x Interior Define collaboration below.
What are your secrets for success? Share with us in the comments.