The Olsens' 17 Best Quotes on How to Build Your Brand

Sacha Strebe

For years, we’ve idolized the twin tycoons’ inimitable style, but Mary-Kate and Ashley Olsen are so much more than street style stars. The business-savvy beauties have been building their empire since they founded their first company, Dualstar, at just 6 years old. From fashion to fragrance, the designers now run a multimillion-dollar empire with three clothing lines, including Elizabeth and James, Olsenboye, and luxury brand The Row, which was recently crowned the Council of Fashion Designers of America womenswear designer of the year. Gone are the kitschy twin sets; in their place are two respected designers and talented businesswomen who garnered $12 million in annual sales for The Row after just four years. You only have to see the brand’s stunning West Hollywood, L.A., flagship to see why. Clearly they’re doing something right. Scroll down for some key branding insights from the successful sister act.

Explore: The Row, Dux, Dot&Bo

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