The Dos and Don'ts of Creating the Perfect Online Dating Profile

Katie Sweeney

I’m single, so I’m constantly looking for ways to make my online dating profile more attractive. That’s why when I saw a story titled “I Get Paid to Write Dating Profiles—Here’s What You’re Doing Wrong” on Fortune, I had to click. Lisa Hoehn is the creator of Profile Polish, a service that helps singles make their profiles more polished. She’s remade thousands of profiles for people all over the world and says that the days leading up to Valentine’s Day are her busiest time of year. So what are her techniques for making an eye-catching, swipe-rightable profile? Here is what she recommends.

  • Don’t try to summarize yourself in the length of a tweet or two. Instead, go for the punchline. Share a quick and funny story, or quote a favorite line from a television show.
  • Do use photos of you being active. Running, painting, wine tasting, surfing, sky-diving—these will help spark meaningful conversations.
  • Don’t use meaningless adjectives or too many exclamation points and emoticons to describe yourself. Instead, use humor.
  • Do mention your work and career. Be relatable and open-minded, and have fun with it.
  • Don’t treat your profile as a biography or a letter. You don’t need to introduce yourself and sign off at the end.
  • Do send a lot of messages. Short and sweet are best. Make sure you use proper spelling and grammar.
  • Don’t fall in love with someone based on a profile. It’s a curated and crafted portion of someone, not the whole person.

Want more advice about online dating? Read Hoehn’s book, You Probably Shouldn’t Write That.

What does your dating profile look like? Tell us your best practices in the comments.

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