Home Tour: A Family’s Sophisticated New York Loft
In a low-key, quiet building in New York City’s TriBeCa neighborhood, designer Joanna Jones took a raw, almost industrial space and turned it into a luxurious but comfortable home for a young professional couple—he’s the CEO of a fashion brand—and their newborn baby. The three-bedroom home’s high ceilings, exposed brick, and ample windows, which flood the space with natural light, provided the perfect foundation for Jones to build upon. Combining a mix of textures, enviable vintage pieces, striking lighting, and cool paint tones, the resulting space is a chic but comfortable home. Keep scrolling to take a tour.
“This is the second time I've worked with these clients,” Jones says. “They love a downtown, industrial space: brick walls, dark floors, exposed ceilings, and giant steel columns.”
The large size of the loft’s great room enabled Jones to break up the space into separate zones, to fulfill a variety of functions, including separate sitting and dining areas. To make the expansive space more cozy, Jones incorporated a variety of texture and layered the light sources. “The lighting was so important,” says the designer. “All of the overhead lighting is on dimmers, and we did several table and floor lamps so that each area has its own glow.”
Above the living room’s fireplace is a set of hand-carved repurposed skateboards by artist George Peterson.
In the dining area, a custom light fixture by Apparatus Studio becomes a focal point. “We knew we wanted a dramatic dining area light fixture, so we worked closely with Apparatus Studio,” says Jones. “Those are actually three different pieces, made to fit together and intersect almost like a puzzle. It's magical at night, when the rest of the apartment is dimmed.”
“From the beginning, we all agreed on a clean, open white kitchen,” says Jones. “The wife felt strongly that we go with a natural stone, so we chose a gorgeous Calacatta Prime marble with lots of graphic veining and then sealed it very carefully! With a new baby, my clients are spending more and more evenings at home, so they wanted to be able to have people over and have the kitchen flow into the living space.”
“The wife is an artist, and they both prefer a cooler, more graphic look, a little moody, with lots of vintage,” says the designer. “I used to tease her that her Pinterest board was completely devoid of color, lots of black, white, and gray tones!”
Though Jones embarked on a full renovation of the space, it was important to the designer to stay true to the apartment’s architectural bones. “Nothing too bright, shiny, or fussy,” Jones says. “We wanted to keep the clean lines and historic details of the space.”
In the bedroom, a whitewash finish gives the brick walls a calming vibe. “While the client loves the brick walls, there is a lot of it, so we decided to take the master bedroom suite in a softer, more quiet direction,” says Jones. “Our contractor just applied a whitewash version of our Benjamin Moore paint, but only one coat so that you still read the texture and personality of the brick. It was important that it not look too perfect.”
When asked for her advice on designing a calming space, Jones recommended layering textures in calming colors. “My go-to color is a warm gray, I think it's so soothing, and it works with almost any other accent,” the designers says. “I often use different shades of the same color, in different textures like a woven mohair rug, a custom velvet headboard, and a super-soft wool blanket. The pops of color can come from accessories and artwork. And, of course, all lighting on dimmers!”
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Are you attracted to a home with a slightly industrial vibe? Share your thoughts in the comments!