The Grocery Chain That Dethroned Trader Joe's as America's Favorite
For the past four years, Trader Joe’s has ruled the grocery kingdom. That’s according to findings from large-scale annual consumer studies conducted by Market Force Information, not to mention everyone’s widespread obsession with Speculoos Cookie Butter.
But a new study of more than 10,000 consumers suggests a new winner in the class. Wegman’s, a New York–based supermarket chain with 88 stores in the mid-Atlantic and New England regions as well as New York, Pennsylvania, New Jersey, Maryland, Massachusetts, and Virginia, stole the top spot away from everyone’s beloved, bargain-friendly TJ’s.
To produce the rankings, Market Force asked participants to rate their level of satisfaction with their most recent grocery shopping experience as well as how likely they would be to recommend it to others. Wegman’s earned double the votes of its 2015 showing, enough to take the number one spot.
Trader Joe’s, which has placed first for four years in a row, came in third place, behind Wegman’s and Publix.
According to the report, Wegman’s “is expanding modestly but steadily and winning over more devoted customers along the way. … Its focus on employee training to ensure customers have the best experience has been a winning strategy.”
Other findings of the study shed light on the growing interest in and importance placed on organic and local food options. Of consumers, 49% prefer to purchase organic items while 58% value locally sourced meat, produce, and dairy. And despite reports on the increasing popularity of services such as Postmates and other delivery options, 99% of surveyed shoppers still opt for a traditional store visit.
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