PSA: West Elm Is Launching a Hotel—Look Inside
Have you ever walked into a West Elm store and wished you could call the immaculately designed space home? Well, in 2018 you can—temporarily, that is.
The home décor retailer has announced the launch of West Elm Hotels, the brand's first-ever venture into travel and hospitality. A company press release reveals the hotels will launch in Detroit, Minneapolis, Savanna, Charlotte, and Indianapolis, and rooms will be priced from $175 to $400 per night. It's hardly a boutique venture, with each property projected to offer 100 to 250 rooms, the Wall Street Journal reports.
Given the brand's reputation for elevated, refined home décor, it's no surprise that the first images of the suites are dreamy. A mock set-up reveals orb-like lighting, layered textured throw cushions, a plush bed that beckons to be slept in, and statement velvet furniture. Each hotel "will feature local design elements that celebrate community and reflect traditional décor, handicraft, cuisine and culture from the region," the press release says. Local artists will also be commissioned to create one-of-a-kind pieces for the hotels.
Curious to see what a hotel designed by West Elm will look like? Take a look at the mock suite images, and stay tuned for its launch in 2018.