How Women Can Bridge the Gender Gap—and Reinvent the Economy
According to Forbes contributor and female marketing expert Bridget Brennan, “Gender is the most powerful determinant of how we see the world and everything in it.” In order to bridge the gap of inequity between men and women in America, it’s imperative that women use their financial clout to promote equal wage, health access, and leadership. Read on to see how we can do this.
According to She-economy, women account for 85% of all consumer purchases in the United States. Translation: Women have the greatest impact on consumer-goods companies. Use your superior purchasing power wisely, and only purchase products whose companies treat their female employees fairly. Forbes recommends the app Buy Up Index: “It rates parent companies of consumers’ favorite brands on gender diversity in the boardroom and C-Suite, workforce practices (such as maternity leave or flexibility and leadership programs), philanthropy and corporate social responsibility, and advertising and marketing that portrays inclusiveness.” Fairygodboss is another great app that provides a platform to search the maternity leave policies of over 550 companies.
According to Harness the Power of the Purse, women have decision-making power over $11.2 trillion, or 39% of all investable assets in the United States. The U.S. Trust confirms that 90% of women want to make a positive impact on society. These two facts have led to a rise in gender-lens investing, a field that addresses the inequities women and girls face by allowing investors to make both money and a social impact.
According to The State of the Field of Gender Lens Investing, only 7% of philanthropic giving in the United States is allocated to the issues of women and girls. Yet a large portion of women and girls live under the poverty line and are especially susceptible to violence, poor health, and lower educational outcomes. In order to change the status quo, women, and all people, should focus on philanthropy for women in need.
To read more way women can use their finances to make an impact on society, visit Forbes.
Read the books below to learn how you can empower women.
How do you empower your female peers? Share with us in the comments!
Opening Image: Sincerely Jules