Color of Change, an online racial justice organization, has partnered up with AMC Theatres to give underprivileged children the opportunity to see A Wrinkle in Time on the big screen for free. Tickets are offered through the Give a Child the Universe initiative with the mission of allowing all kids to see images of themselves throughout the universe. Pledge a ticket with a donation of as little as $10 to help Color of Change distribute movie passes to local partners for showings at AMC locations across the country.
This initiative is paramount for children who don’t often see themselves represented in film and television. According to a 2016 USC study on diversity in entertainment, just 28.3% of all speaking characters in 109 films and 305 broadcast and digital series from 2014 to 2015 were from underrepresented racial and ethnic groups, while 71.7% of characters with dialogue were played by white actors. Additionally, only one in three speaking roles were given to women.
A Wrinkle in Time features a black teenage heroine, played by actress Storm Reid, and strong female roles depicted by Oprah Winfrey, Reese Witherspoon, Mindy Kaling, and Gugu Mbatha-Raw. The film is directed by Ava DuVernay, making her the first woman of color behind a film with a $100 million budget.
“We are pleased to partner with AMC to ensure that as many young people as possible, regardless of economic and financial hardships, can see this groundbreaking film,” Color of Change Executive Director Rashad Robinson said in a press release.
You can give children from all backgrounds the opportunity to see the film by making a donation to Give a Child the Universe today.