Drybar Founder Alli Webb on Turning a Blowout Business Into an Empire

Updated 05/06/19

Alli Webb's lightbulb moment was born from personal need—the way many of the best businesses begin. The founder of Drybar, a cult blowdry salon with over 100 locations, was just a kid when she started asking her mom to blow out her naturally curly hair. "[When I was] 6 or 7 years old, I used to beg my mom because I hated my curly, frizzy hair," she told MyDomaine when we visited her Los Angeles head office. "While I couldn't articulate it back then, I felt so much better when my hair was blown out." And so the seed was planted.

 

Fast-forward to 2018, and Webb's seemingly simple idea has evolved into a projected $100 million business. In fact, "business" doesn't quite do it justice—Drybar is an empire. In addition to hundreds of locations through the U.S. and Canada, as well as a cult following, the brand also has a growing haircare product line sold at Sephora, Nordstrom, and more. 

Alli Webb Drybar
Jenna Peffley for MyDomaine

So how did that young girl with curly hair and an original idea become an entrepreneur to be reckoned with? That's exactly what we asked Webb when we sat down with her at Drybar HQ. "I think there are three things you need when starting a business: a great idea, great branding, and great customer service," she told us. "Those are the things that immediately grab people and get [them] in the door." 

Watch our interview with Alli Webb below for more career advice from one of the best in the business. 

Shop a few of our favorite Drybar products below:

Detox Original Scent Dry Shampoo
Drybar Detox Original Scent Dry Shampoo $13
Shop
Hot Toddy Heat & UV Protectant 3.4 oz/ 100 mL
Drybar Hot Toddy Heat & UV Protectant 3.4 oz/ 100 mL $30
Shop
Buttercup Blow Dryer
Drybar Buttercup Blow Dryer $195
Shop
Mai Tai Spritzer Sea Salt Spray 3.4 oz/ 100 mL
Drybar Mai Tai Spritzer Sea Salt Spray 3.4 oz/ 100 mL $25
Shop
Hold Me Hair Clips 4 Hair Clips
Drybar Hold Me Hair Clips 4 Hair Clips $16
Shop
'The Warden' Maximum Hold Hairspray
Drybar 'The Warden' Maximum Hold Hairspray $27
Shop
Double Pint Large Round Ceramic Brush
Drybar Double Pint Large Round Ceramic Brush $42
Shop

Up next: Five women reveal their best morning routine for peak productivity.

Related Stories