Drybar Founder Alli Webb on Turning a Blowout Business Into an Empire

Alli Webb's lightbulb moment was born from personal need—the way many of the best businesses begin. The founder of Drybar, a cult blowdry salon with over 100 locations, was just a kid when she started asking her mom to blow out her naturally curly hair. "[When I was] 6 or 7 years old, I used to beg my mom because I hated my curly, frizzy hair," she told MyDomaine when we visited her Los Angeles head office. "While I couldn't articulate it back then, I felt so much better when my hair was blown out." And so the seed was planted. 

Fast-forward to 2018, and Webb's seemingly simple idea has evolved into a projected $100 million business. In fact, "business" doesn't quite do it justice—Drybar is an empire. In addition to hundreds of locations through the U.S. and Canada, as well as a cult following, the brand also has a growing haircare product line sold at Sephora, Nordstrom, and more.