This past Tuesday, individuals across America collectively experienced a major distraction from their desk jobs—Amazon Prime Day was just a browser tab away, promising too-good-to-miss deals on thousands of items. The third annual 30-hour event, available in 13 countries, exceeded its previous year's sales by a whopping 60%. The Amazon Echo Dot smart speaker was the top-selling item worldwide, but in America, the top-selling item was one that also reigned supreme last year, with over 215,000 purchases. What product was in the shopping carts of so many U.S. consumers? A pressure cooker.
Though such a device coming in at number one might come as a surprise to most, once you realize the product's fanbase, it makes sense. The popular Instant Pot 7-in-1 Programmable Electric Pressure Cooker boasts a 4.5-star rating from over 19,000 customer reviews (the top-rated review has a word count exceeding 2500). The particular model has been featured in The New York Times not once, not twice, but three times in 2017 alone. The kitchen appliance even has its own fan following on Facebook, Reddit, and Twitter, with Instant Pot enthusiasts trading tips and recipes. Amazon customers who purchased the pressure cooker on Prime Day saved $40.
Scored one of the sought-after pressure cookers on Amazon Prime Day? Check out three healthy make-ahead meals to cook this weekend, and gear up for the week ahead.