Online shopping exploits the instant gratification mindset that our generation has pioneered, and Amazon has it down to a science. But with a near-constant stream of new packages comes a massive “return” pile that almost always falls to the end of our to-do lists.
But fanatics of the e-commerce giant may be able to chip away at their mountain of returns a bit faster, Yahoo reports. As of this week, certain Kohl’s stores across the country will accept free returns on eligible Amazon products, in addition to the 400 Whole Foods supermarkets that have teamed up with the company. The move is a result of a new partnership between Amazon and Kohl’s that began early this summer; the retailer hopes that the return policy will bring more customers into its stores.
“This is a great example of how Kohl’s and Amazon are leveraging each other’s strengths—the power of Kohl’s store portfolio and omnichannel capabilities combined with the power of Amazon’s reach and loyal customer base,” said Kohl’s CEO Richard Schepp in a statement. This new partnership comes as more stores are willing to embrace and capitalize on Amazon’s growing influence, rather than compete directly with it.
Head over to Yahoo for more, and share your thoughts on the new partnership below.