Earlier this week, we told you about the rise of the “grocerant,” the restaurant-grocery store mashup that’s changing the way millennials buy and eat food. The reason for the sudden trend—which has led major retailers like Whole Foods to open their own grocerants—becomes apparent in a new report from Quartz, asserting that Americans spend more money at bars and restaurants than they do on groceries.
According to Quartz’s Matt Phillips, it’s the first time that trend has ever been recorded in history. Americans spend over $54 billion at bars and restaurants while spending only $52 billion on groceries. That’s a rise of “25.9 percent in 1970 to 43.1 percent in 2012,” according to the study.
Some of the factors for this historic shift include the rise of women in the work force, says Drake Bar of New York Magazine. “For singles and dual-earning couples, time has become a limiting factor for eating out of your own kitchen, when it could be so easily outsourced to takeout,” argues Baer.
Speaking of takeout, with new home delivery services popping at a huge rate, quick-service delivery has never been more accessible. Of course, this move toward dining out is beneficial for the economy, but it also means we have less control of what goes in our food. “It hasn’t been great for American health,” writes Phillips. “As the amount of calories Americans consume away from home has increased — from 18 percent in 1978 to 32 percent in 2008 — it should be noted that food consumed away from home is markedly higher in salt, saturated fat and sodium while lower in dietary fiber.”
So the next time you feel like eating out, try reconnecting with the lost art of cooking. You won’t regret it.
Reconnect with your grocery store by getting a Whole Foods gift card, and let us know if you prefer eating out or cooking at home.