Dec 28, 2017 Décor

The Rooms That Blew Up on Instagram in 2017—and How to Shop Them

by Gabrielle Savoie

We'd be lying if we said we didn't all want to make our homes a little more Instagrammable. After all, we spend hours a day scrolling through our feeds, quietly sharpening our home décor tastes and skills, so it's only natural we'd want to showcase them. But what really makes a room Instagrammable? Is it the pup causally nestled in the corner of the frame or the sheepskin rug effortlessly thrown over the back of a chair? Is it the statement art that captivates everyone that scrolls past?

To shed light on what makes a space go viral on Instagram, we turned to our own feed and analyzed all the home décor posts to find the eight most popular ones. To our surprise, there was a very clear common thread: Kitchens. More specifically, kitchens that had a very similar set of characteristics. Think these viral trends can add to the value of your home? Learn how to get the look of our most popular Instagram posts from 2017.

Kitchens were the big winners of our Instagram feed this year—more specifically kitchens that had blue cabinets, antique runners, wood beams, and lots of brass accents.

How to get the look: Update your flush mount or pendant lights or replace your hardware or faucet.

Studio VC Siena Small Flush Mount ($315)

If our Instagram is any indication, vintage Oushak rugs were all the rage this year. They were found anywhere from kitchens to bathrooms to bedrooms.

How to get the look: Layer a smaller vintage rug on top of a larger sisal one. Vintage rugs come in weird sizes and can get expensive quickly, so this designer trick is a lifesaver.

One Kings Lane Turkish Oushak Rug ($1645)

Like other popular kitchens this year, this one has a vintage Oushak runner between the kitchen counter and the island (and some wooden beams for good measure).

How to get the look: Invest in a vintage runner to layer your kitchen and give it a more decorated feel. Kitchens can tend to feel clinical, so these organic touches help a lot.

Lavender Oriental Carpets Oushak Runner ($2785)

Statement ranges, from Wolf to La Canche, were everywhere this year. While 2016 was the year of the flashy range hood, this year's hood is more subtle—leaving all the limelight for the stovetop.

How to get the look: Invest in a statement gas range. Sure, they may be an investment, but if their popularity is any indication, they'll probably add value to your home.

Wolf Gas Range ($6475)

As far as paint colors went this year, blue came out as the big winner—especially when it came to kitchens. Pro tip: They complement the signature red Wolf range knobs really well.

How to get the look: Paint your cabinets a lovely French blue, either with a matte or glossy finish. Bring the color all the way to the ceiling or focus it only on the lower cabinets for a more modern look.

Farrow & Ball Cook's Blue ($99)

This popular kitchen also had the winning trifecta: vintage runner, wood beams, and industrial stools with hairpin legs.

How to get the look: Try the hairpin-leg trend in your own furniture. This minimal take on industrial style was everywhere this year.

Crate and Barrel Origin Backless Counter Stool ($189)

We may emphasize vanities with lots of storage on MyDomaine, but it seems that people were digging the marble vanities with brass or nickel exposed legs this year.

How to get the look: Investing in a vanity with a double sink. They can even be used as towel holders!

Waterworks Henry Metal Round Single Two Leg Washstand ($2900)

What's better than a bathroom with arched doors, white brick, and brass fixtures? One that also features statement black-and-white photography.

How to get the look: Add a large piece of artwork to your bathroom. People often shy away from doing this because of the humidity, but affordable art sources are now making this less daunting to try.

The Heidies Formh-31 Photography ($325)

Next up: See the biggest home décor trends of 2018.