Jul 13, 2015

First Look: Jessica Alba's Colorful Crib Collection

by Julia Millay Walsh

When we heard that Jessica Alba’s The Honest Company was debuting a stylish contemporary crib collaboration—its first foray into furniture—with nursery furniture brand Babyletto, we pretty much couldn’t contain our excitement. It’s a partnership of dreams: Both are modern, chic, eco-friendly brands reimagining the things we surround our children with in very conscious and impactful ways. Plus, it gives us hope that we’ll one day see a more expansive furniture line from The Honest Company! The brands have just launched two new colorways—navy and coral—so we thought it the perfect opportunity to sit down with The Honest Company founder Alba to discuss how this line came together. Read on below to learn more.

MyDomaine: Why did you want to launch this collection?

Jessica Alba: I’ve been a fan of Babyletto and the whole Million Dollar Baby brand for a long time. I love that they’re a local Los Angeles family company, and they’re mission oriented like us. They’re not only environmentally conscious and socially responsible, but they’re also focused on manufacturing to the highest safety standards. The Babyletto line gives families peace of mind, without sacrificing style or sustainability.

MD: How did this partnership with Babyletto develop?

JA: Once we realized our values were so closely aligned, we were excited to collaborate on a design. We worked closely with their team for more than a year developing a crib. The process was a combination of old-fashioned creativity and new technology. They translated our inspiration into sketches, 3-D renderings, and finally a handmade sample. It was great to see it come to life.

The Honest Co. x Babyletto White 4-in-1 Convertible Crib With Toddler Rail ($399)

MD: How do these new pieces live up to the Honest Company ethos?

JD: We're happy that these cribs don't just look good: They also do good. With our Buy One Give One program, we donate a crib to families that need it the most for every purchase of our Honest x Babyletto crib—we’ve donated more than 750 to date. In addition to donations, we also offer sleep safety education classes to ensure that kids are safe and comfortable in a healthy, restful environment. We’re all about safety, style, and sustainability, so it’s great that Million Dollar Baby sources renewable and sustainable materials like New Zealand pine to produce our Babyletto cribs. Each of them is them hand inspected and assembled in California. They’re also convertible in four ways to grow right along with your kid. Cute, convenient, conscious—what more could we ask for?

MD: What inspired the color palette of these cribs and dressers?

JA: Our original palette of gray and white offered parents neutral options that looked fresh in any nursery. With our latest navy blue and coral pink colors, we’re putting our special spin on a classic palette for boys and girls. The colors are so rich; they will look great on a Pinterest board!

The Honest Co. x Babyletto Weathered Gray 4-in-1 Convertible Crib With Toddler Rail ($399)

MD: What draws you to midcentury shapes and lines?

JA: Midcentury design is beautiful in thought and execution. The organic shapes and elegant lines connect with the body and communicate so efficiently. Midcentury designers were modern in thinking, inspired by nature and global cultures, which I totally connect with.

The Honest Co. x Babyletto Navy 4-in-1 Convertible Crib With Toddler Rail ($399)

MD: Can we expect to see adult furniture from The Honest Company one day?

JA: We’re always listening to what our consumers want. I love furniture and interior design, so if they ask for it, I look forward to seeing what we can do to help people live an Honest life.

The Honest Co. x Babyletto Coral 4-in-1 Convertible Crib With Toddler Rail ($399)

What colors would you choose for a nursery? Share with us below.