There are few designers who truly capture the spirit of the creative process. It's more than just design; it's about capturing a feeling in a physical object and transferring that energy into someone's home. That's what the design duo and co-founders of Apparatus do. Gabriel Hendifar and Jeremy Anderson first met in California seven years ago, so it seems fitting that they would head west from their New York residency to set up their third showroom in the heart of Hollywood—they also have a European hub in Milan.
From the moment you step into the moody 5000-square-foot space, you're immediately transported into their world. As someone who was lucky enough to be given a VIP tour of the space before the grand opening, I can vouch for its heart-stopping beauty that caresses every pore of your creative being and makes all your hair stand on end. Seeing this caliber of creative talent set up in L.A. is exciting and definitely puts the West Coast design scene on the world map.
Take the tour and see inside this breathtaking showroom for yourself.
The entrance features striking archways with hand-troweled plaster.
The archways continue throughout the grand space from the front to the back creating interesting light and casting beautiful shadows.
This is the front desk of the showroom with a large metal station behind that stores away all the daily office essentials. Now that's stylish storage.
The hallways run the length of the space on each side showcasing the brand's unique lighting and design objects.
This archway leads you into the main room where pendant lighting and the main furniture pieces are displayed like an art gallery.
The lighting is spectacular in this room as it bursts through the upper loft-style warehouse windows.
This is the right-hand side of the main room featuring greenery and furniture.
The only color comes via the brass on lighting and this striking mustard area rug.
Can we live here, please?
Both the architecture and the palette of what the duo call desaturated sunset tones were informed by the paintings of De Chirico.
The neutral backdrop is the perfect foundation for the iconic lighting and dramatic designs.
This looks like it belongs in Europe, but it's in the heart of West Hollywood.
The lighting designs are out of this world.
The hallways have indented spaces with more lighting that provides warmth to the stark concrete walls and floors.