Jay Z’s Tidal worries may be finally coming to an end. The Wall Street Journal is reporting that Apple is in talks to acquire the beleaguered streaming service, which has struggled to find its footing since being relaunched by Jay Z and some of his famous friends last year.
Though a deal is nowhere close to being done—Ben Sisario of The New York Times tweeted that Apple is not buying Tidal—it would make plenty of sense for both parties. Since introducing itself to the world as an artist-friendly streaming service with better sound quality than its competitors, Tidal’s growth has been underwhelming amid a series of lawsuits and executive shake-ups.
Apple, meanwhile, has experienced widespread success with its Apple Music streaming service, as it inches closer to Spotify’s industry-leading 30 million subscribers. Buying Tidal would give Apple not only millions of new subscribers but also access to the big names that are loyal to Jay Z.
The streaming wars are becoming more and more about exclusive content, and while Apple already boasts close relationships with artists like Drake and Future, adding Tidal’s cabal of superstars—Kanye West, Rihanna, and Beyoncé among them—would be a huge coup for the company.
In Apple’s quest to top the industry, it’s hard to imagine that its team would even blink if offered an opportunity to become the epicenter of pop music in America.
Which streaming service do you prefer?