This Fashion PR Office Perfects the Art of Refined Minimalism
At first glance, you'd be forgiven for thinking the light-drenched interior of Australian fashion public relations firm AWPR is a carefully curated boutique gallery in Chelsea, New York. Crisp white walls are adorned with frame after frame of photographs by the likes of Karl Lagerfeld and intricate paintings by up-and-coming artists. You're a long way from Manhattan, though; these images reveal a refined office space in the hip inner-city suburb of Surry Hills in Sydney, Australia.
Adam Worling, the owner of AWPR and mastermind behind the enviable office design, invited MyDomaine's Australian team into the stunning space for a tour. Take a peek inside this high-fashion workspace for a lesson in refined minimalism. Now, where do we submit our résumé?
MYDOMAINE: What was your inspiration for the design of the space?
ADAM WORLING: The brief was always to maintain a crisp gallery feel with white walls so that whatever collection and season we are showing on behalf of clients, the space complements rather than detracts from the clothes. I am also an avid collector of art and photography, so the gallery concept continues through to the office space to showcase many of the works we've accumulated over the years and the many creatives we have been lucky to work with.
MD: What is your favorite item in the space?
AW: Our art and photography collection is a never-ending project for us. The team and I are constantly inspired by the works and are adding to the collection all the time. It's amazing to be surrounded by classic and contemporary art and photography while you work.
MD: How would you describe the environment and culture of the office?
AW: In one word, collaborative. Our team works so closely with clients to create a point of difference in a very fast-moving industry. We love to have an open forum to workshop ideas. I believe that by creating a beautiful space to work in, creativity can flourish, and amazing ideas can be realized. It can a tough industry to succeed in, so we've really tried to develop a culture that is unique to us and ensures that our team feels valued and supported.
MD: What do you love most about the space?
AW: We love the height of the ceilings and of course the archways. We fell in love with the way they let the light travel through the space beautifully. We get so many comments from our visitors of how they are reminiscent of the architecture within residential apartments in Paris. It's also located right in the heart of Surry Hills, so the location is wonderful for our business.
Love AWPR's hip yet refined décor style? Get the look with this chic Moroccan rug: