Bassike is one of those fashion brands every Australian has tucked away in their wardrobe—no one can go past the craftsmanship of one of its signature organic cotton T-shirts.
Shopping Bassike is a lifestyle—for true fans of the brand, it goes beyond a huge collection of jersey pieces—the brand's Japanese denim and fashion collections are now as much of a focus as the label's organic cotton origins. As such, the brand's flagship Paddington store needed an upgrade to reflect its evolution since first opening in 2009.
When stepping into the newly refurbished store, it feels open and inviting, like you're shopping in someone's private wardrobe. Much like the brand's Sydney HQ.
Mary Lou Ryan, co-founder and director of Bassike explains, “Redesigning Bassike Paddington has allowed us to align the Paddington flagship with the Bassike brand as it stands today, but also how we envisage the brand grows over the coming years.”
Keep scrolling to peep the store, then head over on Saturday for the real-life experience.