What Not to Buy on Amazon Prime Day (and What to Shop Instead)

Updated 07/13/18

Amazon Prime Day 2018, aka the biggest online sales event of the summer, begins on Monday, July 16, at 3 p.m. and will continue through Tuesday, July 17, for a total of 36 hours. With such a time limit, you'll want to have a game plan before blinding scrolling through the endless pages of products that range from skincare to electronics. Aside from knowing which items you want right now, you'll also want to understand which deals are really worth your money. According to finance and business news site Market Watch, not all deals are as good as they seem.

Online Shopping
Because I'm Addicted

Due to the success of Amazon Prime Day, other retailers have begun offering discounts during the summer as well, advertising "Black Friday in July" sales promotions. While some may save you money, others won't beat the deals available on actual Black Friday in November or even December, when greater savings are possible near the holidays.

With so many competing deals and potential savings on the table, Market Watch spoke to experts from savings websites RetailMeNot and BestBlackFriday to find out which deals you should prioritize on Amazon Prime Day and which you should avoid. Find out exactly which products to skip and which to seek out on Amazon Prime Day 2018, according to Market Watch.

What Not to Buy

Game Consoles


Apple Devices

Summer Fashion


Items From Third-Party Sales on Amazon

What to Buy

Subscription Services From Amazon, Such as Audible

It seems as though Amazon will offer the best deals on their own products, so when in doubt, turn to the retailer's electronics and home décor brands for the most savings. For more information on how the deals stack up, head to Market Watch.

Shop the Deals

Amazon Fire TV Stick With Alexa Voice Remote $40
Amazon Fire TV Cube $120
Amazon Fire TV With 4K Ultra HD and Alexa Voice Remote $70
Paperwhite E-Reader
Amazon Kindle Paperwhite E-Reader $120
Kindle Voyage E-reader
Amazon Kindle Voyage E-Reader $200
Amazon Echo
Amazon Amazon Echo $100
Amazon Echo Dot (2nd Generation) $35
Amazon Echo Dot Kids Edition $80
Amazon Amazon Tap $85

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