What Not to Buy on Amazon Prime Day (and What to Shop Instead)

Amazon Prime Day 2018, aka the biggest online sales event of the summer, begins on Monday, July 16, at 3 p.m. and will continue through Tuesday, July 17, for a total of 36 hours. With such a time limit, you'll want to have a game plan before blinding scrolling through the endless pages of products that range from skincare to electronics. Aside from knowing which items you want right now, you'll also want to understand which deals are really worth your money. According to finance and business news site Market Watch, not all deals are as good as they seem.