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Though Amazon is basically the digital equivalent of a shopping mall, few of us go window-shopping there. We only turn to the website when we’re in dire need of something specific—not when we’re in the mood to shop without a worthy excuse. Over the past few years, however, Amazon has quietly upped its window-shopping game. The site is more than books and essentials—it boasts statement rugs, chic bar carts, and sleek mid-century modern furniture. It’s also amassed one of the prettiest seating selections the internet has to offer.
Type “seating” into Amazon’s search bar, and you might not be wowed. But navigate to Amazon’s furniture tab, and you’ll be prompted to browse an array of bold, colorful pieces. Soon, your screen will be littered with rich jewel tones, luxe materials, and sophisticated silhouettes. Every sofa, armchair, or loveseat that comes your way will be sleek enough for the Soho House (or some other excessively glamorous location of your choosing). And you’ll soon begin to wonder why you ever wasted time shopping furniture somewhere else.
Truth be told, this drip-with-luxury aesthetic isn’t everyone’s go-to. Some may prefer simplicity to opulence—minimalism to grandiosity. But you can have fun looking, even without purchasing. The joy of window-shopping lies not in its practicality, but in its inherent invitation to daydream. For a few minutes (or maybe even an hour), you can transport yourself to some other, idyllic place—in this case, a trendy palatial room filled with vibrant colors and plush fabrics.
Maybe you don’t want to spend the rest of your days sprawled out atop a cerulean velvet couch, but that doesn’t mean you’d hate to spend a few minutes there—even if only in your imagination.